1.       A copy refers to

2.       An advertising may include the following parts:

3.       Explain the term USP:

4.       What factors are listed that may motivate a customer to buy a product?

5.       What is the difference betweewn emotional and rational approach?

6.       How is an advertisement structured?

a

b

c

7.       Brand loyalty is

8.       How can you create desire in a product?

9.       What's the difference  between "hard sell" and "soft sell"?

10.   What does the text mention about slogans?